brand & web design studio

Work

I have a down-to-earth approach to design: ease-of-use, functionality and scalability first, effects later. This goes for both websites and visual identities.

Rebrand, web design and site build for ClaraEst

From a simplistic grey world to a visual brand that reflects solely the person behind it.

claraest.com

Dark purple background with text about leadership lessons understood only after accepting a leadership role, highlighting responsibility for people, performance, and consequences, with a colorful abstract design on the right.

Four mobile screens showing a business coaching website with themes of leadership and performance; first screen with dark background says 'Performance matters...' second screen titled 'Insight that guides...' with 'Team Performance Diagnostics' section, third screen titled 'Why your best performer may not be your best leader' with a purple abstract image, and fourth screen features a portrait of a woman with the text 'I believe your professional journey should be shaped by your nature and guided by your true aspirations.'

Composite image with four abstract fluid art panels featuring swirling colors: left panel in purple, gold, and black with a white four-pointed star symbol in the center; top right panel in teal, blue, gold, and black; middle right panel in shades of blue, black, and white; bottom right panel in dark blue and black tones with flowing patterns.

Quote reading 'Growth is not just what I support in others – it is what I am committed to myself.' alongside a professional woman with long blonde hair wearing a black blazer, standing with arms crossed and looking to the right against a background of large abstract beige shapes, with a 'Contact me' button below the text.

Visual identity and website design for Hausers

hausers.ee

Modern living room with a beige sofa featuring brown and gray cushions, a sleek dark side table, and a large window with a view of trees and buildings outside, set against a textured concrete wall and black vertical panel accents.

Open laptop resting on a dark surface displaying a website with a woman holding a bouquet of flowers in a sunlit modern kitchen, featuring wooden cabinets and a glass cabinet with cups.

Magazine opened to a page showing a modern dining room with a black table, wooden chairs with cane seats, a vase with greenery, and oranges on the table, with text promoting style and comfort in Põhjala and a note that it will be ready in 2026.

Smartphone screen displaying a floor plan for apartment 35 by Hausers, showing layout with three bedrooms, a dining area with open kitchen, lounge or activities room, and one bathroom.

Team
Project management, video production: Priima AD (Janar Saaron, Kaspar Ainelo)

Visual identity for CUBA Films

A minimalistic but impactful visual identity that lets the content shine for a globally-minded, full-service production house.

Modern indoor staircase with curved wooden railings and warm lighting under the handrails, viewed through a dark archway.

A desk calendar page from Cuba Films showing a shooting schedule for the project "Mechanical Man" with dates from 03/11/2022 to 12/11/2022. The schedule includes columns for date, shot board, ext/int, ones/twos, location/set (hospital room), synopsis, characters, props and requirements, lighting notes, and camera notes. Most entries focus on hospital room scenes with machines and IV drips, lighting with LEDs, and camera pans or close shots. One day, 06/11/2022, is marked as a build day. Contact details for production manager Helena Metsmaa are included at the bottom.

Three horizontally aligned oval shapes with star-shaped cutouts in the center on a light gray background; inside the ovals are nighttime scenes with warm lights: the top shows a street with parked cars and streetlights, the middle shows a person standing in a dimly lit industrial or urban setting with strong light behind them, and the bottom shows two people silhouetted against bright lights.

Large billboard on a building displaying text 'WE SEE WE SHOW WE CAPTURE CUBA.EE' with three photo cutouts: a woman looking outside a window, a close-up of a man's eyes, and a person sitting in a dark room.

Team
Visual identity: Liis Todesk
Logotypes: Slava Devjatkin
Project lead: Siiri Soosaar
Consultants: Martin Voltri, Tajo Oja

Web design for LUMIA

Minimalistic site for an awarded architecture bureau. It's all in the details.

lumia.ee

Interior of a large, empty, modern white gallery space with curved ceiling beams and skylights, with the word LUMIA in large white letters overlaid on the image.

Website page for Park Hotell Viljandi showing a photo of an interior courtyard with red brick walls and a glass roof, a sitting area with black armchairs beneath a wooden balcony inside the brick building, and Estonian text describing the hotel's architecture and renovation details.

LUMIA news webpage showing three architecture competition updates for 2025: LUMIA Architects won the public design competition for Toila Primary School on April 3; second place in Estonian Museum of Natural History Exhibition Design on February 12; and winning the Harju County Library interior architecture competition on February 6.

Website page for LUMIA architecture firm featuring a header titled 'Architecture in Context' with a description of the firm's background, portfolio, and team. Below is a photo of a woman with long black hair dressed in a black blazer and maroon skirt, standing next to a man with a beard wearing a grey blazer and black turtleneck. The bottom section with a yellow background states 'We are looking for fresh talent' and details a job vacancy for an architect with at least 5 years of experience, inviting applicants to send their CV and portfolio to lumia@lumia.ee.

Three smartphone screens displaying a website for Lumia architecture projects: the first shows a spacious empty interior with 'LUMIA' text; the second lists project categories and an image of Park Hotel Viljandi; the third features Suur-Lossi House with an evening exterior photo and location Haapsalu.

Team
Web design: Liis Todesk
Visual identity: Slava Devjatkin
Site development: Sten Tibbing
Project lead: Siiri Soosaar

Visual identity for HETK cafe

A unique custom-made type logo and rich colours for a cafe offering specialty coffee.

Three images on a green background: left image shows three pancakes cooking on a skillet; center image features text 'Sundays are for good coffee and pancakes' above two photos, one pouring latte art and one stack of pancakes on a blue plate; right image shows a barista pouring milk to create latte art in a coffee cup.

Round purple coffee shop sign mounted on a building exterior with the word 'Hetk' in white, surrounded by the phrases 'Specialty coffee & food' and 'Erikohv & Toit' in a circular pattern.

Team
Project management:

About

Contact

Hi, I am Liis Todesk - a freelance creative and founder of studio hexhex, based in Tallinn, Estonia.
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The 13+ years of experience collected working in various teams and freelance have taught me not only about design, but also how to lead a project on my end: solve problems as they arise, manage time, and communicate effectively with various stakeholders. More on LinkedIn

Awards & acknowledgements
2x gold at Kuldmuna (Golden Egg). 1x gold, 1x silver, 1x bronze at ADC*Estonia Design Awards. Suur Pesamuna 2013 (Golden Egg youth competition). Representing Estonia in 2013 Cannes Lions Youth Print competition. 3x winner of Garage48 hackathons.

Services

Website design, Webflow builds, visual identities, strategic design, design consultation, brand archetype workshops, Design Thinking workshops.

Clients

ClaraEst, President Kaljulaid Foundation, Cuba Films, LUMIA, Goldtime, Toggl, Ampler Bikes, Rademar, Hausers, Low Noise Factory, Ebitly, outl1ne, Talgen, Eestimaa Looduse Fond, Eesti Väitlusselts, Estonian Authors' Society, CVO Recruitment, Sixfold, No Bad Tequila

let's work together liis@hexhex.ee